01Scale-up strategy
International expansion
From a €15,000 Market Test to a Successful Exit
What South Africa taught me about testing a new market, removing the upfront investment and finding the right home for what we built.
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Hard-earned lessons for founders building what comes next.
Practical views on scaling, fundraising, governance, international growth, turnarounds, energy and impact—plus selected news and media appearances.
Featured article
Walking a New Path
After almost thirteen years at the centre of Soly, I had to rediscover who I was without the company—and what moving forward really means.
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Founder lessonsScale-up strategyImpact & energyNews & media
02Founder lessons
Entrepreneurship
How GoZero Began
Why taking responsibility after Soly became the starting point for a focused new Energy-as-a-Service business across four markets.
Read article03Founder lessons
A new path
Walking a New Path
After almost thirteen years at the centre of Soly, I had to rediscover who I was without the company—and what moving forward really means.
Read article04Scale-up strategy
International expansion
From Local Leader to Global Challenger
What building Soly across 10 markets taught me about local teams, controlled experimentation, governance and the limits of founder-led expansion.
Read article05Founder lessons
Founder network
Who Challenges the Founder?
What a Techleap week in New York reminded me about peer networks, honest questions and practical support for leaders under pressure.
Read article06Impact & energy
Mission-driven
Mission Is Not a Slogan
What building Soly from a €2,000 start—and later speaking with Al Gore—taught me about turning purpose into commercial and lasting impact.
Read article07Founder lessons
Investor DD
The Dinner Is the Easy Part
Why founders should diligence investors, governance and alignment as rigorously as investors diligence the company—before the relationship is tested under pressure.
Read article08News & media
Statement
Statement by the Founders of Soly
A statement following the bankruptcy of Soly Holding B.V. and Soly NL SSC B.V., reflecting on the people, mission and twelve-year journey behind the company.
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